Or should I say "industry pet toy", let's not call it Industry Standard. C is the industry standard for OS development, after all. Java is just a popular tool for doing things with programmers with out a lot of "to the metal" experience and without "hacker tendancies". If you have business programmers that's what you use. If you have people who love programming and they dominate your outfit (and have management buy-in), that's what you avoid.