in reply to How much is an web-based application worth?
Now, that's your hourly rate. My hourly rate is significantly higher than that. merlyn's hourly rate is going to be higher than both of us put together. Why? I'm more experienced that you seem to be and he blows both of us away. The hourly rate is a good descriptor of how complicated your work can be.
For example, merlyn is ridiculously productive building complex web applications. He knows the tools inside and out and probably has 80% of the product built before he walks in the door just from having components he's used on 30 jobs before yours. By the time you've finished telling him what you want, he already has it designed in his head and knows which modules he's using, what ideas he has to research, etc. He also knows what specifications you didn't tell him, meaning he can help you figure out what you really want before the first meeting is done.
You - you're probably going to churn a bit more. You're going to be spending time learning about the process along with building the product. There's a lot of gimmes and gotchas that even your pared-down list is exposing. A few items:
In other words, $15/hr isn't unreasonable. But, you're probably going to be spending more than your estimate in hours, just in learning. I know I've been rambling, but it's a big questionspace.
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