in reply to “ and ” (and friends) in sourcecode

There's always 
use charnames ':full';

print "He said, \N{LEFT DOUBLE QUOTATION MARK}Never!\N{RIGHT DOUBLE QU
+OTATION MARK}";

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Jeff japhy Pinyan, P.L., P.M., P.O.D, X.S.: Perl, regex, and perl hacker
How can we ever be the sold short or the cheated, we who for every service have long ago been overpaid? ~~ Meister Eckhart

In Section Seekers of Perl Wisdom