Re: Caching of banners

As to why they do this, remember that caching is good for you, but bad for the advertisers. There are many tricks used by sites to encourage "cache-busting." This is not a bad thing, but simply a reality - the site wants you to download (and hopefully view :) as many banners as possible. More pageviews = more $$$ from the advertisers.

If it really bothers you (even if just from one slow location) you could install the Internet Junkbuster software, which lets you selectively block banners (along with lots of other useful features, e.g. cookie control) If you do go that route, buy something from the Buy Stuff page to appease your guilty conscious. :)

Comment on Re: Caching of banners

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Re: Re: Caching of banners by stefan k (Curate) on Feb 12, 2001 at 22:24 UTC
Actually I consider it OK if sites like this collect $$s by ads. Therefore it's OK for me to see the banners. But don't they count the requests and click-thrus and not the actual downloads? As far as I understand a cached banner would still cause a request for that banner and therefore provide some more $$ (process-numbers?? no, really dollars ;-) Just thinking.... Regards Stefan K `$dom = "skamphausen.de"; ## May The Open Source Be With You! $Mail = "mail@$dom; $Url = "http://www.$dom";` [download]	[reply] [d/l]
Re: Re: Re: Caching of banners by turnstep (Parson) on Feb 13, 2001 at 02:48 UTC
If the image is cached, then when you call up another page (or refresh the same page) that has that image on it, your browser is going to say "Hrmmm...'AnnoyingAd.gif'? I've got that in my cache, so no need to go out on the network and get it!" So multiple pages = one image download. Pageviews and click-throughs are both counted. The latter is much more desired, but the reality is that it is still usually around 1% or less of the pageviews.	[reply]