In my humble experiaence as a has-been article writer, editors often stretch the wording of article titles to increase the apparent controversy. :(
I totally agree with you that the author was less than balanced in his coverage, but, again, I must admit that I've fallen prey to the same lack of diligence.
Thanks for your clarity in posting these numerous insights and details of matching for us,
demerphq. I don't claim to be an expert, but your analysis will help me understand the science of matching a little better.
:D
Don Wilde
"There's more than one level to any answer."