Read the bit about -e, -t, and -v options.
For future, (at least in context of things Unix) note that '^' is used to denote 'Ctrl' when it is not '^[' where it is 'Escape'. '^I' denotes a tab (in vim it can be changed to any other character sequence (see ':help listchars')).
I think you would be better off opening|dumping the file through hexdump(1) like program which can show you the numeric representation of characters. Then, you would note the value of the charcters that you want to replace to be plugged in for substitution.
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