I sort of like it myself-- abusable, but that's no reason to condemn it. It reminds me of make-doer in Forth (the best resource on this I've found is http://www.forthfreak.net/thinking-forth.pdf).

Update: Actually, it's more commonly called doer/make or doer-make. The overall concept is referred to as "vectored execution" in the book I linked to. Book link fixed, thanks blazar.