in reply to CPAN module name for Nike+ API
I don't think a 'brand name' warrants a top-level CPAN hierarchy. 'what' it does (www) means more than 'who' it does it for.
I'd also consider naming it something else, and putting Nike in the description: a good friend maintains an open source project that is integral to implementing some of adobe's technology on the internet. his open source project was so much better than what adobe offered, that they began using it themselves -- while also politely suggesting that he remove all references to the brand / company from the name of his software, lest he want a legal problem.
That said, i'd suggest something like www::N___RunningAPI or given their corporate practices perhaps even WWW::RunningWithShoesMadeByChildrenInDevelopingNations