Does the title matter? I think given any good to great choice that it doesn't (while I'm here I'll throw out "Writing Perl with Style"). Why? Because the people that blindly follow it and the people that force it on others without due consideration would do so anyway!

Okay, so maybe the title does matter a little bit. You are concerned about management using the title to justify using it as a coding standard. But what about the reverse? Developers could just as easily use the title to help finally get a coding standard in place.

As for choice, I think the better analogy is a gourmet hamburger from say Blueberry Hill here in St. Louis vs. one from a fast food chain, but that's dependant on one's opinion of the book.

Lets face it, a book like PBP has been long overdue. That coupled with the high quality of it leads me to believe we will not see something similar to it for some time. Throw in the input from several members of the Perl community and, well, quite frankly, I think the title fits.