Spending 15+ years as a contractor, and as the purveyor of a software product, might have put me in a slightly better or more well-rounded perspective than most. It has certainly made me more hungry.

Your true job, in this business, is simply to make a very technically-difficult task be “easy.” (To the customer who is actually footing the bills, it has never once been obvious why your job should actually be as difficult as you make it out to be...)

“That web site,” in other words, is not about you, nor has it ever been, nor will it ever be. It's all about “making money for whoever is footing the bill.”

Therefore, your job, your role in the process, is truly-and-simply “to make that oh-so technically-difficult job be .. somehow(!) .. easy!”

Like every single other businessman in human history, your task is to somehow satisfy your customer...

“The secret is, there is no secret!” Make of it what you will!