Graphics is something I've heard consistently, and I'm going to improve that.
My audience have self-selected themselves to go to a 3 hour tutorial about how to use statistics to optimize their website. I'm going to assume that they are at least comfortable with math. That said, I've pushed most of the heavy math off to the last third of the talk, and I've made it clear that they don't have to understand that material to run successful A/B tests. So I'm hoping that my audience will divide into three groups there. People for whom it is review and for which rushing is fine. People who want to learn who can go back and read it again. People who realize they can skip that and therefore don't mind being lost.
In the talk I'll be reinforcing that by making it clear that this is a deeper look and is not strictly necessary.
The schedule is by O'Reilly. There is a half-hour break in the middle. I don't have resources to do any real exercises. Yes, I'm painfully aware that this will be hard on the audience. It is unfortunately worse on me. :-( |