That is not the reason why I chose the word esoteric, whose true definition is along the lines of:

1. understood by or meant for only the select few who have special knowledge or interest; recondite: poetry full of esoteric allusions.
2. belonging to the select few.
3. private; secret; confidential.
4. (of a philosophical doctrine or the like) intended to be revealed only to the initiates of a group: the esoteric doctrines of Pythagoras.

If you don't like it, then you can choose not to read it. If you insist on debating then you should get some real facts instead of making up your own. Your feeble attempts to suppress this knowledge have failed. "Liked by only a small number of people ..." if that were really true, you wouldn't even need bother to comment.