The dump shows

VAR1 = {
          'record' => [
                      {
                        'namepairs' => [
                                       {
                                         'brochure' => [
                                                       'My Brochure'
                                                     ],
                                         'name' => [
                                                   'My Name
'
                                                 ],
                                         'img' => [
                                                  'My image'
                                                ]
                                       }
                                     ]
                      }
                    ]
        };
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You don't account for the top level hash or any of the arrays.

print $data->{record}[0]{namepairs}[0]{name}[0];
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