If you don't want quotes, don't put them there. Use:

$value = qq{Product1};
  # or
$value = "Product1"; # Same thing
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Update: After reading ikegami's post below, i realized the O.P is trying to escape html.

The more appropriate mechanism for that is:

use CGI;
 $value =  escapeHTML (qq{"Product1"});
[download]

This will do the right thing for thing for multitudes of sins.