If you want to attract people to your framework, you will have to win them over from the framework they are currently using. I would recommend that you either implement and showcase the existing demo programs from other frameworks, or come up with your own showcase demonstrations and discuss how the implementation in your framework compares to other implementations. See for example

1. Pitting Mojo vs Dancer in a competition to build Top100 2.0
2. Mojo vs Dancer Week 1 - Installer, Support and Hello World
3. Mojo vs Dancer Week 2 - Templates and Images

Most people in your audience likely already have a way of producing web content, and most of them are familiar with Perl, so you will need to convince them that foregoing Perl in favour of another language, equally powerful but with a different syntax has benefits. Also, you will need to show where the customization interfaces are for your framework.