Tangent but FWIW I was a die-hard Home Grocer fan and ordered from them at least weekly. Amazon Fresh was, or is not yet, as good on any level (delivery, price, website/cart, consistent selection, produce, ...) and got worse over time from their launch when I also used them weekly and trailed off after a couple of years to almost never. Apparently it was bad timing (dot com bubble made necessary VC evaporate) and Webvan's incompetence (they bought out Home Grocer and trashed it) that doomed Home Grocer. I still miss it; and Kozmo for that matter but that had little to no chance of success.