My txt sending app simply notifies subscribers of weather events from their own weather station - it is not marketing. Their weather station regularly uploads data to my server, which hourly analyzes their data and sends them any notifications they've opted in for, e.g. temp below 36F.

I originally built the app for myself, on my winery&vineyard website, then over time it grew to encompass other subscribers.

Now, with 10DLC, you must register every app with your upstream provider.

At first they refused me due to the fact that it's on the website of an alcohol producer. Fine, at significant pain to my customers, I've moved the website to my generic webhosting URL so as to disassociate from alcohol.

But they still just can't grasp the fact that a subscriber has to login to the website, and go to a Preferences page in order to en/dis-able their txt msging.

I've spent many hours in moving the website and working with customers to re-configure their weather stations. I've already spent about as much money on failed attempts to get 10DLC approval as I spend on an entire year of sending txt msgs, and I'm still not approved. I'm hoping Twilio will be able to handle this better.

Sounds like a fun project!

I also went through the 10DLC registration on Plivo and they approved the company profile easy enough (satisfaction surveys delivered to renters on behalf of landlords), but got hung up on associating a number with a campaign. AT&T approved but T-Mobile failed it, no reason given. I removed the association and tried again, and it went through after a few days.

Did you create the controller for "STOP" and "HELP" verbs? I'm not sure if they tested that, but I implemented those before I tried registering just to make sure I was complying with their rules.

A different way to handle the alcohol-association problem might have been to set up a second website (can be on the same server) that only handles the Plivo SMS endpoint, and could just say stuff about weather. That way none of your users would need to reconfigure anything.

Dealing with Plivo support has been pretty much the worst tech support experience I have ever had in my life (I've been in the computer industry since 1978).

I simply could not make them understand that I'm basically a hobbyist, that there's only about a dozen recipients, that all of them have spent hundreds of dollars for weather station equipment and demand these txt msgs, and that I'll never send but a few messages in a day.

Yes, I did "move" the entire project away from the winery website to my webhosting businesses URL. If you look closely at the winery website, there is still a link to the project, but nobody would look there as it's not called out in any plivo registration. If you believe plivo, no alcohol-related business will ever be allowed to market via txt msg. Yet just yesterday I read about an advertising company that is doing marketing for small wineries via txt msg...

Thanks for mentioning the HELP and STOP words. I explained to them that there was a help response which includes the URL to the website. I also explained that unsubscribe was done by a checkmark on a settings page in the website after the user has logged in.