Apropos A/B Testing, (it seems a good place to mention it since you mentioned it) it will probably need integration with what the client sees in the browser: your html, in order to measure various statistics. See for example some paid frameworks like hotjar. I mean if you are interested in more than just measuring eventual sales. So, perhaps it's worth keeping that in mind too when refactoring.
In reply to Re^5: Splitting long text for Template
by bliako
in thread Splitting long text for Template
by Bod
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